Sales and Marketing functions today are charged with understanding ever-evolving customer behaviours and expectations amid increased competition, margin pressure, global expansion and more complex product and service portfolios.

Digital media has vastly increased the number of customer touch points, Big Data now makes it possible to know and predict customer behaviors and preferences with remarkably accuracy, and many of the best growth opportunities are in dynamic but unfamiliar markets. But the objective still remains the same, know your customer / markets better than anyone else, build your brand / proposition, price strategically, create awareness, earn opportunity and then service your customer better than anyone else.

Our Executive Sales & Marketing Practice brings commercial talent acquisition expertise to both business-to-business and business-to-consumer environments, across all industry verticals. We have over twenty years’ experience of identifying and securing the exceptional talent that drives positive business change, including:


  • Sales Directors
  • Commercial Directors
  • National Sales Managers
  • Business Development Managers
  • Field Sales
  • Account Managers
  • Sales Executives
  • Bids & Tenders


  • Marketing Directors
  • Digital Directors
  • Online/Ecommerce Managers
  • Category Managers
  • Product Managers
  • Brand Managers
  • PR and Communication Professionals
  • Direct Marketing and CRM Specialists

However, a leadership team’s effectiveness can be significantly reduced by such issues as personal differences, lack of strategic alignment, or failures of structure and governance, so we support our clients by providing a full range of complimentary board services including board assessment, board development and succession planning to help them ensure that this does not happen.

Looking to Recruit

To learn more about who we are and why so many leading organisations have chosen us as their strategic resourcing partner

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Case Studies

Indiscriminate recruitment damages your employer brand.

LORD was approached by a frustrated UK HR Director with a brief to recruit 2 Sales Managers after a number of national recruitment agencies had failed.

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Convincing the sceptical that there is better talent out there

The Chairman’s first concern was growing the top line, so we agreed to first focus on improving sales with the appointment of a new Sales and Marketing Director.

Read the case study